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Promoting your service and/or products online through the likes of social media and on your website is a good way to market in today’s times but there is no method more effective than physical advertising like with exhibition trailers. They can transform your conversion rates and push your event to the next level.Ìý

There is no comparison to face-to-face interaction with your potential customers and giving them a personal and memorable experience that will stick in their minds and make them want to come back to you with their business. An exhibition vehicle will always leave a lasting impression.

Speaking directly to your prospective customers in person means you can answer their questions about your business or products get a true understanding of what they are looking for and reassure them that you are the best business to provide it. This can be much more powerful than relying on website data to tell you what your target audience wants.Ìý

A customer who believes in your brand and has had good interactions with you is more likely to be loyal to you in the long term and offer repeat business.

Your exhibition trailer should be large enough that it can efficiently convey your brand ideas and messages to your prospective customers and accommodate your employees and any sample products you have for your visitors to see. This will vary depending on the nature of your business and the type of identity and vibe you want to portray.Ìý

The more involved you want your exhibition to be, the more substantial the retail area will need to be. Smaller trailers can still achieve an inviting feel though, so long as you consider the design carefully. An open-style glass entrance for a smaller display trailer, for example, will welcome people just as effectively as a larger trailer with more internal space.

If you are not sure which size trailer you are looking for, don’t worry! Our expert team is on hand to help. Simply tell us your ideas and plan for your exhibition and we will take care of the rest.

Enhance your trailer with our many additions, such as our display wing panels, pedestrian door and built-in passenger lift as required.

Well, that all depends on what you want. The beauty of an exhibition trailer from us is that we can design it to the specs you require based on your needs. Hospitality trailers will have very different requirements compared to a product reveal trailer, for example.

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One might require a large internal space for dining and entertaining guests, whereas another might benefit from a smaller communal area with two separate private offices located at either end of the trailer for closing deals and signing up new customers.

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Similarly, a flexible medical unit trailer could probably benefit from both an open-plan medical room waiting area and a private medical examination area. Medical exhibition trailers are often needed at large exhibition events where injuries are possible. Here, a double-podded expandable unit would be a great option.

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The point is, that we can install the features you require and give you an exhibition trailer that truly works for you. From air conditioning to a kitchen rest room, added interior ambient lighting to visual and sound effects, we take care of all your exhibition trailer needs – big or small.

1) Trailers grab attention

One of the most obvious benefits of having an exhibition trailer is they aren’t a typical form of marketing so will create a talking point for people. The arrival of a trailer to an event is bound to create a strong impression with an audience of potential clients.

Novelty can be important and powerful in winning over undecided customers. If you want to grab your customer’s attention, few other ways will do so as effectively as a well-designed and well-placed exhibition or promotional trailer from Showplace.

2) You can reach a specific audience

The mobility of an exhibition trailer is one of its major strengths as it allows you to go to the customers you are targeting instead of waiting for them to come to you. Trying to reach a specific customer base can be difficult if you are located in one place that has little foot traffic or passing trade. Bringing your business to the customer’s doorsteps will help them get to know you and want to engage with you more frequently.

3) Create a unique brand identity

Traditional marketing and advertising methods don’t quite have the same impact because people are almost immune to them these days, and the competition is often so overcrowded and fierce. An exhibition trailer will create a fresh and exciting way for customers to remember your brand.

The more you can help your audience remember your company and its offer, the more they will come back to your business. All of our trailers can be fully branded and designed to suit your business with our tension graphic system. Our team will be on hand throughout the process to help bring your ideas to life with an eye-catching and memorable promotional trailer.

4) Build personal connections

Most onlookers don’t like feeling like they are just another face in the crowd. By having an exhibition trailer, you can engage with them on a more personal, intimate level and give them the reassurance that they are special and important to your business. 

A customer that has a positive memory of interacting with you or your employees is more likely to remember you and therefore use your business on repeat occasions.

5) Cost-effective

Our exhibition trailers and mobile retail solutions at Showplace can be completely reusable, meaning that if you have multiple events in the UK, you won’t have to spend on a new trailer each time. With your trailer delivered directly to your different exhibition sites each time, this makes them a convenient and cost-effective option whether you are looking to build awareness, offer advice or add a retail element to your exhibition trailer.

Yes, all printed, branded tension fabric graphics can be washed and reused multiple times for different events. Showplace will store your graphics free of charge, ready for your next show.

Yes, each graphic is composed of polyester which can be recycled into various products. The graphics also consist of naturally degradable fibres and water-based coatings which are free of solvents and harsh chemicals, making them a sustainable and environmentally friendly choice.

Yes, we have a range of furniture available to hire to suit your needs. Click through to see our current ‘optional extras‘ selection.

Yes, trailers from 4.2m come with a fitted kitchen area including a sink, fridge, kettle and storage cupboards.

Yes, there are various TV and media options available to suit your needs.